HI! I’M Rodney.

I’m the inventor of the Perfect Aim Method. I help smart leaders create growth and fulfilling lives with precision and speed.

HI! I’M Rodney.

I’m the inventor of the Perfect Aim Method. I help smart leaders create growth and fulfilling lives with precision and speed.

Baseball and Business Vignettes

Baseball and Business Vignettes

Watching baseball in October is a ritual amongst me, my brothers and good friends. Typically it's watching my St Louis Cardinals in October. This year, they aren't in, so I'm left rooting very passionately against the Cubs and writing about baseball. While baseball is on the mind, it reminds me of...

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Your Boss is an Asshole

Your Boss is an Asshole

Yep, I said it. It's true. Your boss is an asshole. He's always micro-managing you, never gives you positive reinforcement, only points out what you did wrong. You do a million great things and the one thing that you miss, that isn't even a big deal, your boss is all over you. He can't even leave...

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Work/Life Balance… Blah, Blah, Blah

Work/Life Balance… Blah, Blah, Blah

Work/Life Balance is one of the biggest buzz words in the human resources and leadership circles these days, and one that I most often causes me severe cringing when I hear the words. Why do I cringe? Because so often the conversation is so surface level, it doesn't address the systemic root of...

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Choose Your North Star, Don’t Let It Choose You

Choose Your North Star, Don’t Let It Choose You

As the CEO of your business, it's important that you choose your North Star. In nautical circles, the North Star was used to navigate the direction of the ship. It informed all of the little decisions that generate a ship's heading. If you're the captain and you start choosing the ship's direction...

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The Number One Thing that Excellent Teams Have in Common

The Number One Thing that Excellent Teams Have in Common

All excellent teams, organizations and leaders have this one thing in common. A commitment that is larger and more powerful than their individual feelings or discomfort. It's a set of beliefs and a common purpose that is intrinsically important to the leader, the team and the organization. The...

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Why I Love Philz Coffee and What Businesses Can Learn From Them

Why I Love Philz Coffee and What Businesses Can Learn From Them

I love Philz Coffee, a small chain in the San Francisco area. I first found Philz when visiting San Francisco in early 2012. My wife and I were in town looking for our future home and went looking for a good cup of coffee. We had been to a few of the fancier coffee joints in San Francisco, of...

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Why Achieving More Won’t Always Make You Happy

Why Achieving More Won’t Always Make You Happy

In 1990, at age 11, I sold 106 items in a school fundraiser to win a Super Nintendo. In 1998, at age 17, I joined the Army, at 19, I had been promoted 4 times and by 21 I became one of the youngest in the entire United States Army to be promoted to the rank of E6, Staff Sergeant. Less than four...

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Find Your Stoke In Life

Find Your Stoke In Life

  Many of you have seen me posting cool surfing videos on my facebook page. A year ago I moved to San Francisco and started surfing. I had always wanted to be a surfer. Something about the waves, and the board and the culture had always called me to surfing. Here's one in case you haven't...

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